Victoria Secret came to us with a problem. On their in store giveaways using conventional scratch off cards, the silver scratch off was getting all over the lingerie and making a mess.
That plus their theme for the summer promotion was “Heat Things Up” made for a perfect application of OPTIgraphics Heat Reveal.
Direct mail and in store cards were created using OptiGraphics Heat Reveal process and the results were staggering.
Not only was the fuss and mess of silver latex ink all over their lingerie gone, the promotion of giving away over 1.5 million cards resulted in a 13.7% sales increase over the same period the year before using conventional scratch off cards. The buzz on social media was also amazing in that customers loved making the cards activate with heat.