//From Junk Mail to Work of Art

From Junk Mail to Work of Art

In my mind’s eye, I visualize how a particular… sight and feeling will appear on a print. If it excites me, there is a good chance it will make a good photograph.
It is an intuitive sense, an ability that comes from a lot of practice.”
Ansel Adams

Humans are creatures of routine and habit. They are not accustomed to thinking outside the box or pushing the envelope. However, many advertising companies are finding their campaigns more successful when they take actions not normally expected.

Using a different advertising medium, creating a different take on a popular television commercial, or even changing up the timing of advertising have all been successful strategies. They help you gain the attention of a potential customer base and get a product or service noticed. Thinking outside the box has proven to be innovative and worth the time for many different companies.

Americans throw out billions of pounds in junk mail every year. They have become so accustomed to it. Most of it barely gets a passing glance before it goes in the circular file. Companies use mailings and print advertising to gain the attention of a potential customer base. For this, they are willing to push the envelope and do something to get the attention of the reader whose hands it passes through.

Lenticular Printing On Postcards

Lenticular printing makes postcards more attractiveThe use of three-dimensional printing for postcard mailing is one way businesses are pushing the envelope to get their ad noticed. 3D printing, also known as lenticular, makes an image stand out and more readily attract attention. These types of images are similar to holographs and appear fluid and moving. They are interesting and visually stimulating.

Lenticular printing on postcards creates an eye-catching image that will gain mailers a well-deserved second glance. That second glance could just lead to multiple sales and greater growth for companies that use them.